Create A LinkedIn Lead Generation Machine

System Architect | David Warne: cornerstonebusinesssolutions.com.au

Looking to optimise your LinkedIn profile and generate more leads?

Perhaps you’re on LinkedIn but aren’t getting the qualified leads and new clients you had hoped for. You’re not alone.

LinkedIn is the world’s number one social media platform for business professionals with over 500 million users, but if you’re not following a lead generation process, it’s unlikely you’ll reach many of those users, or obtain your desired results – We can help.

Our 10-step process will help turn your LinkedIn profile from a resume, to a Lead Generation Machine and by doing so, discover the perfect solution for researching your target prospects, connecting with them and making sales.

The ultimate aim? To develop a consistent, scalable lead method of delivering qualified sales leads to your sales team.

Let’s get started.

The 10 Steps to Generate LinkedIn Leads

Step #1: Optimise your LinkedIn profile.

This includes the 4 most important parts of a profile:

• Profile Picture
  • Your picture needs to instantly capture the eye at a glance and create “instant authority”. The goal is to have them read the headline on your profile.
• Headline
  • A great headline: helps to further convey authority; differentiates you from the rest of your competition and includes a URL to your website.
• Current position
  • Having your company website link as your current position will help you drive traffic to your website and landing pages.
• Profile Summary
  • Treat your profile summary like a sales letter – have it pre-sell prospects on the problem you solve.
  • Profile summary FORMULA:
    • You know how [companies] are looking for… [big problem]? I solve this. I do this by [unique benefit statement] because of [unique attribute about you].
    • Example:  You know how [most speakers and coaches struggle to write a book and get it to become a #1 bestseller]? I solve this. I do this by[utilising a piece of software I have, with super cheap outsourcers to make it almost inevitable that you end up a bestseller on Amazon].
• Suggestion: Avoid these buzzwords!
  • Responsible, Strategic, Creative, Effective, Patient, Expert, Organisational, Drive, Innovative, Analytical.
• Suggestion: Use emotional words to make it even more powerful.
  • Frustration, Fear, Helpless, Fun, Proud, Satisfied

Step #2: Run targeted searches through sales navigator to identity your target audience.

• Identify the people you would like to connect with based on the following:
  • Industry
  • Company Size
  • Geography
  • Title
  • Relationship (2nd Connections)
• Narrow down your prospects by using advanced search filters such as Seniority Level and Function.

Step #3: Create a spreadsheet to monitor responses and actions.

• See example template attached – “monitor-spreadsheet.xlsx”

Step #4: Send invitations to connect with your identified connections.

• Send customised versions of “Email Template 1” to qualified prospects:

Let’s connect on LinkedIn

Hi (First Name),

I can see you are passionate about what you do and feel that our values are aligned. Would you like to connect with me and share my LinkedIn connections? If there is anyone you would like to meet, let me know so I can help you out.

Regards,
(Your Name)

• Don’t send more than 50 invitations daily.

Step #5: Wait 2 days and send follow-up messages to successful connections.

• Once connected follow up with “Email Template 2”:

Nothing comes close…

Hi (First Name),

I’m not naive. Lots of outsourcing providers are pitching you the opportunity to lower costs and scale up quickly, but I can guarantee that nothing comes close to this offer…

“Cornerstone will build you a powerful offshore team at our cost. FREE recruitment, set up, onboarding, training and support for 120 days. If we don’t deliver, you don’t pay us a cent.”

That’s right, a totally revolutionary FREE TRIAL that lets you reduce costs and scale up without the usual headaches, stresses or large upfront investments of time or money.

Typically, we save our clients between $100,000 to $500,000 in overheads within the first 12 months and transform their profitability, beyond their wildest expectations.

We get results. Our system Just. Flat. Works. In fact, we’re the only company to put their money where their mouth is.

So, if you’ve been sitting on the fence, now’s the ideal time to find out whether offshoring is right for your business.

But I’m going to be upfront with you. I don’t make the Outsourcing Accelerator FREE Trial Offer available to just anyone. We invest as much (if not more) into building your team and are only willing to work with Australian companies whose values are aligned with ours.

There are a limited number of FREE Trials available and once places are filled, this offer will be shut down without notice.

To find out more, simply reply to this message.

First in, best dressed.

Talk soon,
(Your Name)

• Book any appointments based on those positive replies.

Step #6: Follow up those who haven’t replied. 

• Wait 2 day and follow up using “Email Template 3” those who haven’t responded to “Email Template 2”:

Just checking that you got my message…

Hi (First Name),

I just wanted to check if you received the message I sent a few days ago?

Would you be interested in finding out more about our Outsourcing Accelerator FREE Trial Offer?

To find out more, simply reply to this message.

Thanks,
(Your Name)

• Book any appointments based on those positive replies.

Step #7: Follow up one last time to those who haven’t replied. 

• Wait 3 day and follow up using “Email Template 4” those who haven’t responded to “Email Template 3”:

Opportunity ends today…

Hi (First Name),

Today’s important because it’s the last day to get in touch regarding the Outsourcing Accelerator FREE Trial Offer. Just in case you’ve been swamped (which means you need this more than anyone), here’s a summary of the offer.

“Cornerstone will build you a powerful offshore team at our cost. FREE recruitment, set up, onboarding, training and support for 120 days. If we don’t deliver, you don’t pay us a cent.” See this short video to learn more: (video link here)

That’s right, a totally revolutionary FREE TRIAL that lets you reduce costs and scale up without the usual headaches, stresses or large upfront investments of time or money.

If you’ve been putting it off, don’t wait any longer.

To find out more, simply reply to this message.

Regards,
(Your Name)

• Book any appointments based on those positive replies.

Step #8: Export and segment LinkedIn Connections List.

• Exact all data including emails addresses from LinkedIn.

Step #9: Import and send a series of emails using your mailing system.

• Send emails to your long term nurture list every week (these are your connections who have not responded to any of your messages or your connections who responded that they are not yet ready to take your offer).
  
• Use an email system like MailChimp, AWeber or marketing automation tools like Infusionsoft or Ontraport.

Step #10: Run a Facebook Ads Campaign targeting your LinkedIn email database.

Now, that wasn’t that hard was it?

With this process behind you, you are now well on your way to securing the results you want from your social media presence.

See? You really can reach the users you want and achieve your desired results, by using LinkedIn to generate leads.

If you follow these 10 easy steps that have been outlined, using the email templates provided, we can guarantee that you will be in a perfect position to generate new leads and more business using your new LinkedIn Lead Generation Machine.

Ready to start connecting with your potential leads on LinkedIn?

What are you waiting for? Click here to access your copy of this system and get started! 

Think you may need a little more help along the way?

Check out the video below for more on how to start firing up your LinkedIn Lead Generation Machine.

System Architect – David Warne

David Warne is the Founder & CEO of Cornerstone Business Solutions. He is a champion of the might of the Filipino people. He founded, built and recently sold Sydney Harbour Tall Ships, an iconic Australian tourism and corporate events business and understands that business owners want and deserve more from their business. David has vast knowledge and experience in outsourcing and offshoring, practising the field for over 10 years.

Based in the Philippines, David is on a mission to chart Cornerstone Business Solutions as the most inspiring workplace in Southeast Asia.

Website: cornerstonebusinesssolutions.com.au